Welcome to the AI Excellence for Executive Assistants Masterclass, where you'll evolve from managing calendars to becoming a tech-savvy strategic partner who leverages cutting-edge tools to solve problems before they arise.
This immersive two-day program equips you with practical skills to master AI systems that can:
Through live demonstrations and hands-on workshops, you'll experience the immediate impact these tools can have on your daily responsibilities. You won't just watch - you'll create and implement, guided by an expert who understands your unique challenges.
Many Assistants worry AI might make their roles obsolete. The truth? The Assistants who embrace these tools will replace those who don't. This masterclass positions you as the innovator in your organization - the indispensable problem-solver who delivers exceptional results through technology.
Join a select group of forward-thinking professionals for this career-defining experience. You'll leave with a comprehensive digital transformation plan tailored to your specific role, ready to implement immediately.
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By the end of our 2 half-day intensive masterclass, you will:
Reclaim 5-10 hours per week by implementing AI tools that handle your most time-consuming tasks like email drafting, meeting summaries, and research
Transform your relationship with your executive by shifting from reactive support to proactive strategic partnership through AI-enhanced foresight and planning
Eliminate the daily tech overwhelm with a clear framework for evaluating which tools are worth your time and which are just distractions
Solve your most frustrating workflow bottlenecks with custom automation solutions you'll build during hands-on workshop sessions
Get practical answers to your specific tech challenges in a small-group setting where your questions become part of the curriculum
Turn AI anxiety into confidence with jargon-free explanations and step-by-step guidance on tools specifically chosen for administrative roles
Nicky Christmas is the Founder of The EA Campus. Back in 2011, she launched what would become Practically Perfect PA as a passion project while working full-time as an Executive Assistant to the COO and CFO of a global insurance organisation.
At that time, there were few resources for Assistants, and she wanted to create a platform that not only offered guidance but also reshaped the conversation around the role of Assistants.
Practically Perfect PA quickly became one of the leading voices in the online learning space for Assistants, long before virtual training and digital communities became the norm. Over the last 15 years, her platform has evolved, staying ahead of trends and continuing to provide relevant, cutting-edge content that moves the conversation forward while actively challenging and shifting outdated perceptions of the Assistant role.
As an international speaker and thought leader, she has had the privilege of travelling the world, engaging with thousands of Assistants, and sharing strategies to help them excel.
In 2025, she officially rebranded as The EA Campus, a space designed to cater to the evolving demands of Assistants today. The EA Campus continues to push boundaries, offering virtual summits, online courses, and a thriving community designed to meet the changing needs of Assistants globally.
Her commitment has always been to put the needs of her audience first, ensuring that every Assistant, no matter the stage in their career, has access to the tools, knowledge, and community support they need to thrive.
