Count Every Second Until the Event

2024-12-11 13:00

Course Overview

In recent years, people analytics has made significant strides, yet many HR professionals feel that progress has stalled. The "Advancing People Analytics: Evidence-based HR Masterclass" is designed to reignite momentum by integrating evidence-based practices with traditional analytics. This masterclass, led by David Creelman, offers senior HR professionals a robust framework to enhance their analytics capabilities, align their work with strategic business decisions, and drive impactful organizational change.

Participants will explore how evidence-based HR builds on existing analytics methodologies to uncover new opportunities for insight and improvement. One of the key topics is the shift from a data-driven mindset to a decision-driven approach. Instead of starting with data, participants will learn to identify critical business decisions first and then seek the best available evidence to inform those decisions. This paradigm shift ensures that analytics projects are directly relevant and impactful.

Another crucial topic is the "mosaic of measures," which involves innovative techniques for gathering diverse types of evidence quickly and efficiently, even when time is limited. This approach ensures a comprehensive understanding of the issues at hand, making the analytics process more robust and insightful. Additionally, participants will develop the skills to critically evaluate the quality of evidence, ensuring that their recommendations are based on the most reliable and relevant data.

The masterclass also includes hands-on practice sessions where participants will apply evidence-based HR methodologies to real-world challenges. This practical component is designed to ensure that participants can immediately implement what they learn in their own organizations. By the end of the course, participants will have created a practical plan to incorporate evidence-based practices into their current and future analytics projects, ensuring they can start making impactful changes right away.

Learning Objectives

Upon completion of this masterclass, participants will be able to:

  • Catch Up on People Analytics: Understand the current state of HR analytics and identify areas for improvement.
  • Integrate Evidence-Based Practices: Learn how to build on existing analytics using evidence-based methods to uncover new opportunities.
  • Address Analytical Challenges: Recognize why traditional analytics can become overly complex and how a broader approach can simplify and enhance effectiveness.
  • Apply Evidence-Based Principles: Use evidence-based practices to address real HR problems, enhancing decision-making and strategic impact.
  • Overcome Implementation Obstacles: Identify and address common barriers to applying evidence-based management in practice.
  • Develop Actionable Plans: Create concrete steps to incorporate evidence-based practices into ongoing and future analytics projects.

Why join the event

Key takeaways of the program

Expanding the People Analytics Paradigm: Learn how evidence-based practice can extend the scope of traditional analytics, providing new opportunities for insight and impact.

Decision-First Approach: Shift from data-driven to decision-driven analytics. Understand how to start with critical business decisions and then seek the best available evidence.

Mosaic of Measures: Discover innovative methods to gather diverse types of evidence quickly and efficiently, even under time constraints.

Assessing Evidence Quality: Develop skills to evaluate the quality of evidence, ensuring that your analytics are based on the most reliable and relevant data.

Real-World Applications: Engage in practice sessions to apply evidence-based HR to actual organizational challenges, gaining actionable insights.

Organizational Structuring: Learn how to structure your HR department to effectively deliver a range of evidence-based and analytical services.

Who Should Attend

An event precisely for you

Chief Human Resources Officers (CHROs)
Chief Human Resources Officers (CHROs)
HR Directors & Managers
HR Directors & Managers
Talent Acquisition Leaders
Talent Acquisition Leaders
Organizational Development Executives
Organizational Development Executives
Learning & Development Heads
Learning & Development Heads
HR Analytics & Data Specialists
HR Analytics & Data Specialists

The speaker

Meet your trainer

David Creelman is CEO of Creelman Research, where he does research and consulting on human capital issues. He has worked with think tanks such as Talent Tech Labs (New York), Works Institute (Tokyo), Workforce Institute (Boston), and CRF (London). He’s collaborated with leading academics such as Henry Mintzberg (leadership development), Ed Lawler (“Built to Change”), and John Boudreau (future of work).

His books include:

• Management for Scientists and Engineers: Why managing is still hard and if it will get better

• The CMO of People: Manage employees like customers with Peter Navin

• Lead the Work: Navigating a world beyond employment with John Boudreau & Ravin Jesuthasan

He won the Walker Award for his work on Boards & HR and spoke at the World Bank in Paris on ISO standards for HR reporting. Much of his current consulting involves helping HR professionals build analytics into their real work and develop the capability to handle AI.

David Creelman

David Creelman

Founder & CEO
Creelman Research - Toronto, Canada

The Curriculum

What you’ll get from this exclusive event

Fresh Content

Knowledge is only useful when it is relevant. This event is based on the latest research, best practices and industry information. As a result, we close events with a strong knowledge base that helps achieve same-day results.


Meet and collaborate with like-minded professionals across the globe. Grow your professional network, exchange ideas, and learn more about the industry with your own peers, together.


Experience comes with practice, and this event will guide you on the right path in becoming a well renowned expert in your field. You will learn through a combination of lecture-based content, real-life case studies, and a more hands-on experience.

Q&A Session

By joining this class, you will be given the opportunity to constantly engage with your peers and raise your concerns, questions, or doubts you may have pertaining to the subject. And, receive well-founded, well-thought-out answers to your every need by leading experts in the industry. 

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